International Jazz Festival lights up the city

MATTHEW HIRSCH

Thousands of people attended the 17th Cape Town International Jazz Festival at the weekend. There was a mixture of local and international acts for the crowds to enjoy.

Highlights included Angie Stone, SWV, Lizz Wright, The Benjamin Jephta Quintet and Mafikizolo.

Garreth Bloor, the mayoral committee member for tourism, events and economic development, said the festival, dubbed “Africa’s Grandest Gathering”, was a success.

He said according to research by The Tourism Research in Economic Environs and Society (TREES) last year’s festival had determined a media exposure of R230 million.

“The job creation resulting from the festival has remained stable at 2 723 jobs, with 321 direct and 2 402 indirect jobs. The fact that tickets were sold out months in advance is an indication of the popularity and success of the event. On average, attendees purchased two tickets for day passes and spent two days at the festival and three nights in Cape Town.

“Events like the jazz festival are also a catalyst for providing outstanding visitor experiences in a unique and incredibly beautiful setting.”

Mr Bloor added: “The ripple effect by way of job creation during the events and after, the increased spending at our attractions and across the hospitality industry, coupled with the need for local associated services that benefit directly from these events, are all a welcome injection into the local economy.”