Campaign calls on you to ’Share your Kasi’ Pride’

Ncumisa Mkabile who is a young farmer in Khayelitsha

Residents are being called on to highlight members of their community who are “the embodiment of goodwill and generosity”.

A prominent bread manufacturer has launched the Share your Kasi’ Pride campaign to acknowledge those who stepped up to help their fellow residents when Covid-19 disrupted lives and led to devastating socio-economic circumstances.

“Yet, community members came out in numbers to feed, protect, support and serve each other. This community activism is alive and well and great things are happening every single day, often behind the scenes,“ said Blue Ribbon in its media release about the campaign.

The company also highlighted those who walk children to school because of the danger it presents or who hosted movie nights for the youth to keep them off the street.

“These individuals are beacons of hope in communities, and it is them that Blue Ribbon is celebrating in its Share your Kasi’ Pride campaign,” the company said.

“Take Buhle Sithela, who works in childhood development or Ncumisa Mkabile who is a young farmer in Khayelitsha. Both are putting their communities before themselves and making a real difference to their neighbours and friends.”

Residents are encouraged to nominate those making a difference in their communities and these nominees stand the chance of winning donations from Blue Ribbon.

The campaign, which kicked off during February, is targeting initiatives in Khayelitsha, Gugulethu, Phillipi, Klapmuts and Mfuleni. This month the company will work with local artists to launch a series of murals which celebrate “kasi pride”.

You can nominate your community hero by calling in to Radio Zibonele FM between 4pm and 5pm on Friday March 4.

Buhle Sithela is one of the Kasi’ Pride Campaign ambassadors.